Can You Upload Multiple Yotube Videos at Once
I've seen this happen on YouTube more times than I tin can count, normally on the YouTube channels of B2B software or hardware or SaaS companies based in the Silicon Valley. The videos are getting extremely low viewcounts, due to a unique reason: The marketing team is posting too many videos on a given solar day.
It'south ironic because the trouble is a result of companies doing too much with their channels, rather than likewise piddling.
By launching more than ane YouTube video on a given twenty-four hours, marketers are killing the traffic for not only those individual videos, but likewise their entire YouTube channel as a whole. This is non a usually known problem, so I'll explain the primal causes, challenges and solutions of this problem below.
Diagnosing the Trouble
Have y'all been posting more and more videos, but your aqueduct gets less and less views? Take you lot heard the upper levels of management say something like "We've tried YouTube and it doesn't work."
Well, YouTube actually can work very well, only you take to use it in the way that drives the most viewership and appointment. And having the right posting schedule is one of the key factors. To run across if you're posting more than one video per day, log in to your YouTube channel and go to Creator Studio -> Videos (or click here). If you don't have admin access to your aqueduct, go to https://world wide web.youtube.com/user/YourChannelName/videos, replacing YourChannelName with the proper noun in your brand'due south YouTube URL. With this process you'll only be able to tell if at that place's multiple postings over the past seven days, but you can likewise compare your channel with your competitor's release schedule.
How YouTube Gets Your Video Seen
As outlined by YouTube audience guru Matt Gielen in his weblog posts "7 Expert Tips: How to Get YouTube to Recommend Your Video" and "Reverse Technology The YouTube Algorithm", and at his VidCon presentation, the YouTube algorithm penalizes an unabridged channel for each video that gets viewership that is lower than average for your channel. It does this past having each succeeding video show upwardly less and less in the suggested videos area on the right hand column (the suggested videos area is the number one traffic source for videos on the YouTube channel). If the video doesn't show up at that place much, information technology gets watched less.
Thus, a vicious circle is created, with the initial video, plus each succeeding video on your channel, showing up less often everywhere else, including YouTube search and Google search. Not to be over-dramatic, but videos with lower-than-average views that yous upload to your YouTube aqueduct are a debilitating disease that can gradually silence your aqueduct virtually entirely.
When To Post
If you're a B2B company, when should yous post? Well, non more than once on the same day, certainly. But you tin probably await that the all-time time for people to watch your video is at work. Probably the best fourth dimension to post a YouTube video is the verbal time you're going to promote it on social, or in your email newsletter, or on your weblog postal service. Videos need to be marketed just like anything else, and timing matters.
But what time do you post to Twitter, send out emails, and mail to your weblog? Yous've probably done the enquiry already figured that out for your own business organization, either using your ain analytics or manufacture enquiry like this study from CoSchedule. At any rate, post your video at the same time you upshot these other public messages. Here'south our video on When To Post YouTube Videos.
How Much Can Customers Watch?
Your customers have a limited amount of time to sentry any video during the work 24-hour interval without distractions. And unless they've gear up aside for extensive training, information technology'south unlikely they'll give themselves enough time to watch, for instance, an hour-long video of your recent briefing console. Too, tech workers have an internal clock where they only allow themselves to lookout videos for a short period of time overall, and so only in short spurts. Information technology's unlikely they'll watch more than than one of your videos in a given 24-hour interval.
The Netflix Fallacy
Part of the arraign about multiple posting is due to what I call "The Netflix Fallacy." Netflix has gotten a lot of attending for their maverick strategy of launching unabridged seasons of popular shows like "House of Cards" all on the same day. Tech folks hear that this is working fantastically for Netflix, and they've somehow gotten the idea that this is the way you should launch your videos on YouTube – all at the aforementioned fourth dimension.
But your company is not Netflix. Your video is on a platform with billions of competing videos, while Netflix owns the platform and puts House of Cards at the summit of a page visited by millions of people every day. This strategy will not be benign for you lot.
The File Storage Fallacy
YouTube isn't Dropbox. One of the reasons marketing folks might upload multiple videos all at once is they have not designated a specific release time for the videos. And they experience that since people can watch videos at any time, uploading all at once is just equally good as on a schedule.
This is an incorrect assumption. For release schedules, YouTube acts more than like a social media platform. After all, tweets or Facebook/Instagram posts can be read at whatsoever time or twenty-four hours of the week equally well, but savvy marketers use tools like Hootsuite, Buffer, or Edgar to time their postings, knowing that business clients are more probable to read posts at certain times of the workday. The same is true for YouTube.
Moreover, when a channel manager uploads several videos at once, only the first one truly gets seen, and then only by the most avid followers of your channel. In effect, the first video squelches all the other videos uploaded that solar day, in outcome de-prioritizing them in the YouTube algorithm in a style that they will almost never exist seen by anyone, including subscribers to your channel.
The Production Delivery Problem
If there's an internal or external team that tends to deliver multiple videos to the social/marketing/video squad at the aforementioned time, it may seem logical to upload them all when they're delivered. This is a process that can unknowingly damage your aqueduct'due south viewership.
The Borderline Problem
The production commitment trouble tin also be caused by the "deadline problem," meaning information technology took a long time to get the videos done and now they all have to be uploaded to encounter a deadline, peradventure related to an external result.
This is an unhelpful arroyo, because 1) with some exceptions, most people don't look to YouTube for immediate info near either upcoming events (unless it'due south a new product preview), and 2) about people don't know about the video unless you've also integrated it into your e-mail newsletter and social and website (virtually channels with launch timing bug aren't doing this office properly, either), and 3) since the best YouTube content should be evergreen in nature, it takes a while to be archived and promoted within YouTube's algorithm.
So if you're posting something after an event, it'south amend to practice so on a release schedule over days or weeks. And if it'due south earlier an issue, you should do and so a calendar month or so before, not because it's a few days before. For instance, if you lot wanted to launch a YouTube video about an event on Halloween, you'd want to launch the video on the first of October, not the 31st. By so the YouTube and Google algorithms will accept had time to become the video properly promoted.
If yous have several videos of something that's happening today, post them to Facebook – information technology's better for more immediate engagement.
The Archive Fallacy
Too, in that location's the "annal fallacy," the theory that YouTube should be the repository of all video content for the company in one place. This is a bad idea. If you must have an archive of content that is non going to get viewers to scout, so you lot should get a Wistia account or a Vimeo Pro account and host them at that place, embedded into a special section of your website.
For long-grade training videos, the same is true. People LOVE how-to videos on YouTube, but non long ones. If people are not engaging with your long-course videos on YouTube (they probably aren't), you lot may want to fix a section on your website with Vimeo or Wistia. But on YouTube, you have to break downward these lessons into bite-sized units, so practice a serial playlist of them and then people can lookout man in sequence.
Note: This is not to say that the content that comes out of conferences are bad, its non. Conference are extremely valuable to the attendees. However YouTube is generally the wrong platform for archiving what happened at a conference. Recall of it this way: both Twitter and an ebook are text, but you wouldn't want to publish your ebook 140 characters at a time.
Build A Addiction
By creating a content agenda and spreading out the launch of videos on your B2B channel, you can begin to train your audition of coming back every mean solar day to watch a single video. And if they're interested, they tin can watch previous mean solar day's videos. This has the additional habit of grooming your internal team to launch videos regularly, and trains the YouTube algorithm on how to promote your videos within the platform.
View Velocity
Matt Gielen talks about something chosen view velocity, which he defines as the amount of views and lookout man fourth dimension a video gets in its outset hours after upload. This is primal to a video's promotion within the YouTube algorithm, and the more each video is viewed on the beginning day it's launched, the better succeeding videos will practise on the aqueduct.
This is why it'south key to launch the videos at the correct time of day and promote them on your weblog, social media, and in your email that aforementioned twenty-four hours, if possible.
The "Just I've Got Too Many Videos" Trouble
If you just take besides many videos, and every one of them is a No. 1, must-have, accented top priority, y'all may need more than 1 YouTube channel. First thinking well-nigh different categories you might want to pause up the channel into. Are you trying to reach different kinds of audiences with the same YouTube channel? Think virtually splitting them up into two or three types. But remember – YouTube channels and the videos on them are essentially permanent. Yous can delete them just you can't otherwise change the videos after they've been made public. And you lot tin can't alter the URL of your channel. As well, splitting your audience into likewise many channels besides has the possibility of diluting your audition, if the other methods of channel optimization are not followed. So cull wisely.
These Steps Volition Help You Ameliorate
If y'all are able to follow these steps to get your YouTube content calendar dorsum on track, you will get-go seeing traffic gradually improve, not just on a single video, but on the channel as a whole, including all your legacy videos.
RELATED:
When To Post YouTube Videos
How To Get More Views Using YouTube View Velocity
Source: https://vidiup.tv/too-many-videos/
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